Writing with personality

Good writing is more important than ever.

Anyone can churn out generic content using AI tools like ChatGPT. But most people prefer stories that feel real and relatable – written by humans, not robots.

As a trained journalist and copywriter with over a decade of professional experience, I can help you produce content that’s engaging, authentic and unmistakably human.

Freelance writing ✍🏻

Photo of copywriter working on a laptop

No time to write? Outsource your copywriting and content marketing tasks to an experienced professional.

Having spent my career writing content for some of the world’s biggest brands and publications, I’m now using everything I’ve learned to help small businesses promote themselves effectively.

Not everyone wants to spend their limited time writing content. If that’s the case for you, I can become your word-wrangling sidekick, turning your ideas into professionally crafted, customer-winning content.

I’ve delivered hundreds of successful copywriting and content marketing projects, including:

  • Website copy that connects with readers and maximises SEO potential

  • Articles and blog posts that convert casual readers into potential customers

  • Email newsletters that get opened, enjoyed and forwarded

  • Social media posts that keep followers coming back for more

  • Case studies that show off your best work to future clients

  • Scripts for videos and animations that demystify complex ideas

  • Print marketing copy for brochures, leaflets and flyers

  • Names, slogans, brand statements and tone of voice guidelines

Every project is different. Before we begin, I’ll take the time to get to know you and learn about your business before providing an estimated cost and timeline for the job.

To learn more about how I work (including my rates and availability), get in touch today!

“Matt gets what we are trying to communicate easily and quickly, which gives us more time to focus on our work. His writing lends itself to real-world applications and has a very genuine tone. It feels like he’s part of our team when we work together.”

Tim Harling, Tidy Studio

Power hour 💡

Photo of productive work session with notebooks, laptop and coffee

Want to level up your written content with the support of a professional writer and marketer?

Booking a power hour might be just what you need. Together we’ll uncover the best aspects of your content, honing in on your strengths and bringing them to the forefront of your work.

Each session is tailored to you, so we can focus on whatever content issue you’re struggling with.

For example, your power hour might involve:

  • Collaborating on content ideas for your blog, email newsletter and social media profiles

  • Identifying the best types of content to attract and engage your target audience

  • Scheduling a content calendar to keep your marketing consistent throughout the year

  • Reviewing content you’ve already written to suggest simple but impactful changes

  • Maximising the value you get from each piece of content by repurposing it for other platforms

  • Planning a content strategy that gets your posts seen, saved and shared by the right people

Whether you’re stuck in a marketing rut or just want some fresh ideas on how to create client-winning content, I’ll deliver a personalised one-to-one session via video call that gets you on the right track.

To find out more or book your power hour, get in touch today! 

“Matt is reliable, hands-on, experienced and an all-around nice guy. By working with him, we’ve been able to produce a website that combines design and content, resulting in a great user experience. He’s one of the most talented writers I’ve worked with.”

Dan Sargent, Blue Stag