Effro

“What’s your happy place? Our approach at Effro involves helping individuals living with dementia to rediscover theirs, whether it’s rolling past familiar sights on a breezy bike ride or tucking into fish and chips on the local seafront.”

Effro wanted its brand, website and content to embody its compassionate, individual-focused approach to dementia support.

I crafted content that evokes sensory detail and happy memories, mirroring the positive, progressive therapies it offers.