I love what I do. My clients love it too. Check out some of my recent projects below.
Publishing on-trend blog posts has helped ASOS.com to stay ahead of the fashion curve and remain relevant to its customers. The online retailer tasked me with writing a variety of articles for its Men's Style Feed, covering the fashion choices of influential celebrities and suggesting ways for readers to recreate the latest looks using ASOS products.
Green Man Festival
An independent music festival set in the Brecon Beacons, Green Man wanted characterful copy that would appeal to its audience of adventurous and free-spirited festival goers. My copywriting helps the annual event to maintain its distinctive tone of voice, while also promoting its diverse line-up of entertainment via online news posts, press releases and vibrant features for the festival programme.
Guardian Small Business Network
I love telling the stories of small businesses and the passionate people behind them, so writing for the Guardian Small Business Network was an opportunity I couldn't pass up. My articles have covered the growth of the Welsh startup scene, the benefits of collaboration between local businesses, and the sustainable production methods used by environmentally-conscious entrepreneurs.
Canadian broadcasting company Blue Ant Media commissioned me to produce a range of promotional online content for its wildlife documentary streaming service, Love Nature. From insightful interviews with animal experts to conservation features, amusing listicles and interactive personality quizzes, several of my articles have become the most popular items on the website.
London-based marketing agency Cedar hired me to produce web content for one of its biggest clients, Tesco. Their brief: to provide practical and surprising 'life hacks' that Tesco customers can use in their daily lives. As well as coming up with original ideas for features, I helped the digital team to perform a full content audit of its old site, leading to the successful relaunch of Tesco Living.