Frequently asked questions
On this page I’ve answered some of the most common questions that people ask me about copywriting and content marketing.
If there’s anything else I can clear up for you, feel free to contact me!
What is copywriting, and what does a copywriter do?
Copywriting involves helping a business to communicate with their target audience through words. It’s an important aspect of marketing – by using the perfect combination of words to describe your business, you’ll demonstrate to customers why your products and services are worth purchasing.
Just as graphic designers, website developers and photographers play an important role in forming your brand identity, a copywriter shapes the public’s perception of your business by using informative and evocative language. Hiring a professional copywriter to produce content for your website or blog also means you’ll avoid overused marketing cliches and ensure that your spelling and grammar is spot on.
How is writing web copy different from other types of copywriting?
People read online content differently to printed content. Whereas you might read every word of a book or magazine article, skimming past entire paragraphs is common practice when browsing the web.
Writing effective copy for websites and blogs therefore requires an in-depth knowledge of how people consume and digest information online. From the way a web page is structured to the format of a blog post, a talented digital copywriter knows how to convey the most important information to readers and keep their attention from straying to other intriguing corners of the internet.
Search engine optimisation (SEO) is another important aspect of copywriting for the web. An online copywriter with a working knowledge of SEO will be able to help you rank higher on Google by targeting specific keywords within your copy. Keywords are the queries that people type into search engines when they’re browsing the web. Ranking highly for a keyword means you’ll show up on the first page of Google whenever someone searches for it – a huge advantage when it comes to driving relevant traffic to your website.
Why can’t I just write my website myself?
You could! However, most business owners aren’t particularly fond of writing copy – they’d rather be keeping their clients happy, working on projects and staying on top of the numerous ongoing tasks that are required to run a successful company. Not everyone’s a naturally gifted writer, and if you’re not used to writing page after page of copy, coming up with the right choice of words for your website can be a long and painstaking process.
By hiring a copywriter to write your website, you’re delegating the important task of representing your business through words to a professional. It’s a good idea to choose someone who specialises in writing for the web – a digital copywriter who knows the ins and outs of SEO and webpage optimisation, which will ensure that you’re viewed favourably by Google as well as the customers you want to attract.
Why do I need a blog for my business?
Blogging is one of the most effective forms of online marketing there is. By regularly publishing new and original content to your blog, you’ll show prospective customers that you’re an expert in your industry, while also providing valuable information that educates people about your product or service and positions you as the go-to supplier for it.
Keeping your website up to date with fresh blog posts shows search engines like Google that you’re an active presence online, improving your chances of ranking highly. Individual posts can be written to target specific keywords, which maximises your chances of being seen. The rest of your online marketing efforts will also benefit from having a blog: by sharing useful and interesting blog posts via your social media accounts and email newsletters, you’ll give your target customers a convincing reason to follow or subscribe.
How much does hiring a copywriter cost?
This depends entirely on the copywriter. As with most creative services, you usually get what you pay for.
My rates are calculated according to the value I’m able to offer my clients. A professionally written website or blog can significantly improve your chances of winning rewarding and well-paid work. I believe it’s important to charge a price that reflects the value I add to your business, while still offering you excellent return on investment.
I don't charge on a per-word basis, as this doesn’t take into account the amount of research or creative thought that goes into your copy. The cost of each project is determined according to how long I spend researching and writing your copy. Consultations, email communication, amendments and proofreading are also included in the price. For a free quote, send me an email letting me know what you need.
Can you help me improve my SEO?
Absolutely! I specialise in writing for the web, and so conducting keyword research is an essential part of my copywriting process. A website that contains strategically placed keywords is far more likely to rank highly on Google and similar search engines. Likewise, publishing regular keyword-rich blog posts is a powerful strategy for improving your SEO.
With all this said, it’s important to note that there are no guarantees with SEO. I can’t promise you that you’ll reach the top spot on Google for your chosen keyword. I don’t offer link building services. Nor do I handle the off-page aspects of SEO such as website coding or crawlability. You’ll need to work with a dedicated backend SEO specialist for that kind of service.
I’ve got a brochure/flyer/video script that needs writing. Can you help?
Although I specialise in writing copy for websites and blog posts, my clients occasionally ask me to provide content for printed materials or scripts for videos and animations. This requires a different approach to copy written for the web, but I do have experience in writing for both print and audiovisual content. If this is what you need, drop me an email and I’ll give you a quote for the job.
Do you require payment upfront?
For all new clients, I require 50% of the total project cost to be paid before we start working together. The remaining 50% will be due once the project is complete.
How long will we work together for?
That depends on the project you’ve hired me for. For website copywriting projects, the full process (from brand questionnaire to finished copy) takes around two weeks.
For blog content, it’s up to you how long we work together, although I require a minimum commitment of three months. The benefits of blogging aren’t always immediately apparent, but after three months we’ll be able to measure how much your investment has paid off. Then you’ll be able to make an informed decision about whether you want to continue working with me.
What’s your availability like?
My schedule tends to get booked up quickly. To ensure that I’m dedicating my full attention to each client I work with, I book my projects in time blocks. This means that when I start working with you, I won’t be distracted by the demands of other clients – all my efforts will be focused on making sure you’re 100% happy with your copy.
The best way to make sure I’m available for your project is to send me an email letting me know what you need. I’ll let you know the earliest available date that I can start working with you, and give you a quote for the work.