SEO tips: How to find keyword ideas using Google autocomplete
Getting your business website to rank on the first page of Google is rarely straightforward, particularly if you work in a competitive industry.
However, there are a few simple SEO tips you can use to improve your search ranking, without the need to hire a professional or spend hours trying to understand the ins and outs of search engine optimisation.
For example, if you’re not sure which keywords to include on your website, one of the easiest ways to find them is to use Google’s autocomplete function. This is a tool that’s completely free, and that anyone can access without signing up for complicated keyword analysis software.
What are keywords?
Keywords are the words and phrases that people use on search engines to find relevant results. Strategically placing commonly searched keywords throughout your website copy is one of the most effective ways to boost your search engine ranking.
But how do you find out which keywords to target? Some might be overpopulated, and dominated by companies who’ve invested millions to get to the top spot. Other keywords may be too obscure to bother targeting, with hardly anyone searching for them.
You don’t necessarily need to fork out money for professional SEO tools to find lucrative keywords to include on your website. Perhaps the quickest and easiest method is to enter a general term related to your business into Google, and see what the search engine’s autocomplete function suggests adding.
A step-by-step guide to using Google autocomplete for keyword research
Let's say you run a portrait photography business. To find keywords related to your business, you might put ‘portrait photographer’ into Google's search box.
Google will then suggest additional words to aid you in your search, such as ‘portrait photography tips’, ‘portrait photography ideas’ and ‘portrait photography poses’. These could all be great keywords to use in your website copy.
You can easily find out how many people are searching for them and how competitive they are by installing a free browser extension, Keywords Everywhere. This reveals easy-to-understand data about search volume and competition for each potential keyword, right there on the search engine results page.
The first number adjacent each keyword is the average search volume per month. The second number is the competition score, which rates how difficult the keyword is to rank for on a scale of 0 to 1 (lower numbers indicate lower competition, making them easier to rank for).
Pay particular attention to keywords with high search volume and a low competition score. Strategically placing these keywords throughout your website content will give you a good chance of reaching the the first page of Google whenever someone performs a related search.
Admittedly, there are more comprehensive and accurate tools available to help you discover the right keywords for your business. But if you’re looking for a fast and free way to conduct keyword research for your business website, combining Google’s autocomplete function with a browser add-on like Keywords Everywhere is a great place to start.
Understandably, many entrepreneurs would rather leave the important task of SEO to a professional – someone who knows what it takes to rank on the first page on Google, and who has a proven track record of making it happen.
If that’s the case for you, I can help. Get in touch for a free, no obligation chat about improving your website’s SEO via keyword-rich, high quality online content.