Every small business needs a blog.
Publishing regular, high-quality blog posts on your website doesn’t just show customers that you know your stuff.
It’s also one of the best ways to soar to the top of Google’s search rankings and build a loyal following on social media networks like Facebook, Twitter, Instagram and Pinterest.
Problem is, where do you find the time? Running a business means you're rushed off your feet most days, and don't have time to even think about writing blog content.
With looming deadlines, expectant clients and an inbox that’s full to bursting, it’s no surprise that writing blog posts gets pushed to the bottom of your to-do list.
If you lack the time and energy to blog but don’t want to miss out on all the business-boosting benefits, there’s a simple solution. Team up with a copywriter who specialises in blog posts – content that’s carefully crafted to appeal to your target audience.
The benefits of blogging
🤗 Build a relationship with customers. Publishing blog posts that educate and inspire your target customers will make them more likely to buy stuff from you (in fact, 47% of buyers consume content before making a purchasing decision).
👓 Position yourself as an expert in a competitive industry. Becoming the author of a leading blog means you’ll be considered an authority, which could lead to exciting business opportunities and rewarding, highly-paid work.
📈 Rank higher on Google. A digital copywriting specialist can target the right keywords in your blog posts to boost your SEO and increase your flow of website traffic from search engines.
👍 Become a social media influencer. Blog posts that are packed with useful and inspiring content tend to spread like wildfire across social media, elevating your influence on platforms like Facebook, Twitter, Instagram and Pinterest.
🍄 Power up your content marketing. Quality blog posts are the cornerstone of a killer content marketing strategy, from link building and keyword targeting to social media and email newsletters.
Want a blog that builds your business profile, increases your visibility online and grabs the attention of your dream clients?
Of course you do! So, I've got a proposition for you...
Let’s team up!
I’m Matt Ayres, a copywriter who specialises in helping small business owners build brand awareness and connect with customers via expertly written blog content.
By getting to know you and your business personally, I’m able produce bespoke blog posts that not only include original and well-researched content, but that read as if you wrote them yourself.
My writing career started in journalism, where I wrote for publications including The Guardian and ShortList. I’ve since changed gear to focus on my real passion: helping small businesses to sell more stuff and win dream projects by using content to connect with likeminded people.
Startups, creative agencies, solopreneurs and freelancers all count on me to deliver quality content for their blogs, freeing up time for them to focus on the things they love.
“Good writers are getting harder and harder to find, but Matt has given us an extra resource we can reliably call upon when we need it. He doesn’t shy away from research, has the ability to adapt to any brief, and consistently produces content that’s delightful to read. Top bloke.”
Multimedia manager, Curated Digital
Blog content packages
A one-off blog post will rarely give you the business-enhancing results you’re looking for.
My approach involves working with you over several months to implement a content strategy that permanently transforms the success of your online marketing.
Here’s how it works.
We kick things off with a brand questionnaire – this is your chance to tell me all about your business, your aspirations and what you want to achieve with your blog.
I plan a killer content strategy for your blog, including an editorial calendar and keywords to target for SEO. We discuss this in detail during a meeting or phone call.
Time for me to start writing blog posts according to your content strategy. Every post will be checked with you to ensure you’re 100% happy with the content you’re publishing.
I’ll provide regular reports of how your content is performing. By letting me take care of your blog, you can focus on running your business and winning the work you want.
“Matt offers something fresh and different. He actively works towards giving you what you need, rather than just what you want. As well as being clear and concise, his content has influenced the tone of voice across our social media and digital marketing. He's a great copywriter and a wonderful person!”
Founder, Rabble Studio