Who is Matt Ayres?

Hey, that’s me! I’m Matt, a copywriter specialising in content marketing for small businesses. I live in Cardiff, South Wales but work with clients from all over the world, thanks to the awesome connective power of the internet.

Having previously worked as an online journalist for publications including The Guardian and ShortList, I’ve learned what it takes for copy to grab (and keep) the attention of readers, rank high on Google and get shared on social media. 

These days I’m lucky enough to work with a diverse group of small business owners who make the most of my writing and marketing skills by hiring me to make their content word-perfect.

Matt Ayres copywriter

Joseph Hatch, Green Man Festival, music and arts event in Brecon Beacons, South Wales

“The quality of Matt’s work makes him stand apart from other copywriters. The content he writes is concise, clear and informative, with a balanced tone and a dash of humour. Handing over the reins is always a bit daunting, but we were in very safe hands with Matt. If you need tremendous copy turned around in a blink of an eye, he’s your man!”

Joseph Hatch
Marketing manager,
Green Man Festival

My values

1. Find your purpose, and follow it

My purpose is to help small business owners attract their ideal audience and achieve growth through content marketing. What’s yours?

2. Collaborate with talented people

When creative people come together, good things happen. I love teaming up with designers, photographers and other talented creatives to produce outstanding collaborative work.

3. Make friends, not contacts

One of the best things about running a business is getting to meet and collaborate with inspiring, hard-working people on a regular basis. I’d rather call these people friends than contacts.

4. Embrace the freedom of digital

Smartphones and laptops mean we can work from anywhere! I love remote working and taking my projects out and about, from creative coworking spaces to coffee shops.

5. Be yourself

Nobody does you better than you. My job as a copywriter is to help you find your unique voice – one that shows your target audience why you’re the best choice for them.

Claire Broome, Parade Design, creative agency in Newport, South Wales

“Matt is effortless to work with. He offers an easy, flexible and enjoyable process to acquire great quality copy. We all have our strengths in the creative work we do. Just as I would advise that design should be left to professionals, I recommend leaving copywriting to the professionals too. Matt is a pro.”

Claire Broome
Founder, Parade Design


Let's work together


Need words that work for your business?

I write copy for websites, blog posts and print, optimised to attract your ideal audience and convert clicks into sales.

Content strategy

Need help finding your audience online?

I create strategies that combine content marketing, SEO and social media to help you reach your goals faster.